{"id":492,"date":"2026-09-13T11:55:09","date_gmt":"2026-09-13T09:55:09","guid":{"rendered":"https:\/\/snked.cz\/?page_id=492"},"modified":"2026-09-21T21:20:25","modified_gmt":"2026-09-21T19:20:25","slug":"oznameni-o-transparentnosti-politicke-reklamy-2","status":"publish","type":"page","link":"http:\/\/snked.cz\/?page_id=492","title":{"rendered":"Ozn\u00e1men\u00ed o transparentnosti politick\u00e9 reklamy"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">P\u0159ehled politick\u00fdch reklamn\u00edch sd\u011blen\u00ed v&nbsp;souladu se z\u00e1konem \u010d.234\/2025 Sb. a na\u0159\u00edzen\u00edm (EU) 2024\/900.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-button-color-color has-css-opacity has-neve-button-color-background-color has-background is-style-default\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Transparentnost politick\u00e9 reklamy (TTPA)<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>&#8222;&#8230;Absolutely fantastic work, many thanks for the perfect collaV souladu s na\u0159\u00edzen\u00edm Evropsk\u00e9ho parlamentu a Rady (EU) 2024\/900 o transparentnosti a c\u00edlen\u00ed politick\u00e9 reklamy SNK Evrop\u0161t\u00ed demokrat\u00e9 spolupracuj\u00ed s vydavateli politick\u00e9 reklamy, kter\u00fdm poskytuje ve\u0161kerou sou\u010dinnost k zaji\u0161t\u011bn\u00ed po\u017eadovan\u00e9 transparentnosti. Informace o jednotliv\u00fdch reklam\u00e1ch lze z\u00edskat po na\u010dten\u00ed QR k\u00f3du na ka\u017ed\u00e9 konkr\u00e9tn\u00ed reklam\u011b.boration so far, very much appreciated!&#8230;&#8220;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>1. Identifikace zadavatele<br><\/strong><\/p>\n\n\n\n<p class=\"alignwide wp-block-paragraph\"><strong>N\u00e1zev:<\/strong> SNK Evrop\u0161t\u00ed demokrat\u00e9<br><strong>I\u010cO: <\/strong>70969553<br><strong>S\u00eddlo:<\/strong> 530 21 Pardubice, Pern\u0161t\u00fdnsk\u00e9 n\u00e1m\u011bst\u00ed 117<br><strong>Kontakt:<\/strong> <a href=\"mailto:dagmar.muskova@snked.cz\">dagmar.muskova@snked.cz<\/a><br><strong>Datov\u00e1 schr\u00e1nka:<\/strong> z6czv5x<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Subjekt, kter\u00fd je pl\u00e1tcem politick\u00e9ho reklamn\u00edho sd\u011blen\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>N\u00e1zev:<\/strong> SNK Evrop\u0161t\u00ed demokrat\u00e9<br><strong>I\u010cO: <\/strong>70969553<br><strong>S\u00eddlo:<\/strong> 530 21 Pardubice, Pern\u0161t\u00fdnsk\u00e9 n\u00e1m\u011bst\u00ed 117<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>3. Informace o p\u016fvodu \u010d\u00e1stek a jin\u00fdch v\u00fdhod, kter\u00e9 poskytovatel\u00e9 slu\u017eeb politick\u00e9 reklamy obdr\u017eeli<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamn\u00ed sd\u011blen\u00ed jsou financov\u00e1na zadavatelem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010c\u00e1stky, kter\u00e9 vydavatel\u00e9 obdr\u017eeli od zadavatele v&nbsp;souvislosti se slu\u017ebou politick\u00e9 reklamy poch\u00e1zej\u00ed z&nbsp;p\u0159\u00edjm\u016f politick\u00e9 strany dle z\u00e1kona o sdru\u017eov\u00e1n\u00ed v&nbsp;politick\u00fdch stran\u00e1ch a hnut\u00edch ( \u00a717 odst.8), p\u0159\u00edpadn\u011b ze soukrom\u00fdch zdroj\u016f pl\u00e1tce, pokud je pl\u00e1tcem jin\u00e1 osoba, ne\u017e SNK ED. Jedn\u00e1 se o soukrom\u00e9 prost\u0159edky poch\u00e1zej\u00edc\u00ed z&nbsp;EU.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. P\u0159ehled politick\u00fdch reklamn\u00edch sd\u011blen\u00ed ve smyslu na\u0159\u00edzen\u00ed (EU) 2024\/900 a doprovodn\u00fdch informac\u00ed a pokyn\u016f<\/h3>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/spreadsheets\/d\/e\/2PACX-1vQJ0qHboFPY3LKm89teDEBTwQl092Opfy_KL348xogNMZ0Bf2URjOQ4PDqthL1puEd5ZUQH7eQVgybP\/pubhtml?gid=0&amp;single=true&amp;widget;headers=false\" width=\"100%\" height=\"600\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">TABULKA<\/p>\n\n\n\n<ol style=\"font-size:11px\" class=\"wp-block-list\">\n<li>V p\u0159\u00edpad\u011b, \u017ee zadavatelem je koalice \u010di sdru\u017een\u00ed zahrnuj\u00edc\u00ed tak\u00e9 dal\u0161\u00ed subjekty, je uveden n\u00e1zev t\u00e9to koalice\/sdru\u017een\u00ed a identifika\u010dn\u00ed \u00fadaje v\u0161ech subjekt\u016f.<\/li>\n\n\n\n<li>V p\u0159\u00edpad\u011b, \u017ee pl\u00e1tcem je jin\u00e1 osoba, je tato informace uvedena.<\/li>\n\n\n\n<li>Typ reklamn\u00edho sd\u011blen\u00ed<\/li>\n\n\n\n<li>Vydavatel \u2013 identifikace subjektu.<\/li>\n\n\n\n<li>Obdob\u00ed, b\u011bhem n\u011bho\u017e m\u00e1 b\u00fdt politick\u00e9 sd\u011blen\u00ed zve\u0159ejn\u011bno, doru\u010dov\u00e1no \u010di \u0161\u00ed\u0159eno.<\/li>\n\n\n\n<li>Souvislost s typem voleb \u010di jin\u00fdch akc\u00ed.<\/li>\n\n\n\n<li>\u010c\u00e1stka v\u010d. DPH.<\/li>\n\n\n\n<li>Metodika v\u00fdpo\u010dtu souhrnn\u00fdch \u010d\u00e1stek a souhrnn\u00e9 hodnoty jin\u00fdch v\u00fdhod, kter\u00e9 poskytovatel\u00e9 slu\u017eeb politick\u00e9 reklamy obdr\u017eeli za politickou reklamu \u010di politickou reklamn\u00ed kampa\u0148.<\/li>\n\n\n\n<li>C\u00edle \u2013 informace, zda politick\u00e9 reklamn\u00ed sd\u011blen\u00ed bylo p\u0159edm\u011btem technik c\u00edlen\u00ed a nebo technik doru\u010dov\u00e1n\u00ed reklamn\u00edch sd\u011blen\u00ed zalo\u017een\u00fdch na vyu\u017eit\u00ed osobn\u00edch \u00fadaj\u016f.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">5. Dopl\u0148uj\u00edc\u00ed informace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Odkaz na internetov\u00e9 str\u00e1nky s ofici\u00e1ln\u00edmi informacemi o zp\u016fsobech \u00fa\u010dasti ve volb\u00e1ch nebo v referendu souvisej\u00edc\u00edch s politick\u00fdmi reklamn\u00edmi sd\u011blen\u00edmi&nbsp;<a href=\"https:\/\/mv.gov.cz\/volby-test\/narizeni-eu-o-transparentnosti-a-cileni-politicke-reklamy-2\">ZDE&gt;&gt;<\/a><br>Upozorn\u011bn\u00ed na politick\u00e9 reklamn\u00ed sd\u011blen\u00ed, kter\u00e1 mohou b\u00fdt v&nbsp;rozporu s&nbsp;pravidly lze u\u010dinit mailem \u010di datovou schr\u00e1nkou, jak jsou v\u00fd\u0161e uvedeny.<br>Zadavatel je opr\u00e1vn\u011bn politickou reklamu zadat.<br>Zadavatel &nbsp;prohla\u0161uje, \u017ee jde o politickou reklamu a \u017ee poskytnut\u00e9 \u00fadaje jsou pravdiv\u00e9, \u00fapln\u00e9 a aktu\u00e1ln\u00ed.<br>Obsah sd\u011blen\u00ed neporu\u0161uje pr\u00e1vn\u00ed p\u0159edpisy ani pr\u00e1va t\u0159et\u00edch osob.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_cernobile_s_logem-1024x1024.png\" alt=\"\" class=\"wp-image-417\" srcset=\"http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_cernobile_s_logem-1024x1024.png 1024w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_cernobile_s_logem-300x300.png 300w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_cernobile_s_logem-150x150.png 150w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_cernobile_s_logem-768x768.png 768w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_cernobile_s_logem-1536x1536.png 1536w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_cernobile_s_logem.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_cernobile_s_logem.png\" target=\"_blank\" rel=\"noopener\">QR k\u00f3d s \u010dernob\u00edl\u00fdm logem<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_bez_loga-1024x1024.png\" alt=\"\" class=\"wp-image-416\" srcset=\"http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_bez_loga-1024x1024.png 1024w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_bez_loga-300x300.png 300w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_bez_loga-150x150.png 150w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_bez_loga-768x768.png 768w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_bez_loga-1536x1536.png 1536w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_bez_loga.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_bez_loga.png\" data-type=\"attachment\" data-id=\"416\" target=\"_blank\" rel=\"noopener\">QR k\u00f3d bez loga<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_barevne_s_logem-1024x1024.png\" alt=\"\" class=\"wp-image-415\" srcset=\"http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_barevne_s_logem-1024x1024.png 1024w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_barevne_s_logem-300x300.png 300w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_barevne_s_logem-150x150.png 150w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_barevne_s_logem-768x768.png 768w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_barevne_s_logem-1536x1536.png 1536w, http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_barevne_s_logem.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"http:\/\/snked.cz\/wp-content\/uploads\/2026\/08\/SNKED_QR_barevne_s_logem.png\" target=\"_blank\" rel=\"noopener\">QR k\u00f3d s barevn\u00fdm logem<\/a><\/h5>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ehled politick\u00fdch reklamn\u00edch sd\u011blen\u00ed v&nbsp;souladu se z\u00e1konem \u010d.234\/2025 Sb. a na\u0159\u00edzen\u00edm (EU) 2024\/900. Transparentnost politick\u00e9 reklamy (TTPA) &#8222;&#8230;Absolutely fantastic work, many thanks for the perfect collaV souladu s na\u0159\u00edzen\u00edm Evropsk\u00e9ho parlamentu a Rady (EU) 2024\/900 o transparentnosti a c\u00edlen\u00ed politick\u00e9 reklamy SNK Evrop\u0161t\u00ed demokrat\u00e9 spolupracuj\u00ed s vydavateli politick\u00e9 reklamy, kter\u00fdm poskytuje ve\u0161kerou sou\u010dinnost k zaji\u0161t\u011bn\u00ed&hellip;&nbsp;<a href=\"http:\/\/snked.cz\/?page_id=492\" rel=\"bookmark\">\u010c\u00edst d\u00e1le &raquo;<span class=\"screen-reader-text\">Ozn\u00e1men\u00ed o transparentnosti politick\u00e9 reklamy<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-492","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"snked","author_link":"http:\/\/snked.cz\/?author=1"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"P\u0159ehled politick\u00fdch reklamn\u00edch sd\u011blen\u00ed v&nbsp;souladu se z\u00e1konem \u010d.234\/2025 Sb. a na\u0159\u00edzen\u00edm (EU) 2024\/900. Transparentnost politick\u00e9 reklamy (TTPA) &#8222;&#8230;Absolutely fantastic work, many thanks for the perfect collaV souladu s na\u0159\u00edzen\u00edm Evropsk\u00e9ho parlamentu a Rady (EU) 2024\/900 o transparentnosti a c\u00edlen\u00ed politick\u00e9 reklamy SNK Evrop\u0161t\u00ed demokrat\u00e9 spolupracuj\u00ed s vydavateli politick\u00e9 reklamy, kter\u00fdm poskytuje ve\u0161kerou sou\u010dinnost k zaji\u0161t\u011bn\u00ed&hellip;&nbsp;\u010c\u00edst&hellip;","_links":{"self":[{"href":"http:\/\/snked.cz\/index.php?rest_route=\/wp\/v2\/pages\/492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/snked.cz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/snked.cz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/snked.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/snked.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=492"}],"version-history":[{"count":5,"href":"http:\/\/snked.cz\/index.php?rest_route=\/wp\/v2\/pages\/492\/revisions"}],"predecessor-version":[{"id":502,"href":"http:\/\/snked.cz\/index.php?rest_route=\/wp\/v2\/pages\/492\/revisions\/502"}],"wp:attachment":[{"href":"http:\/\/snked.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}